Having both grown up on farms, devOATed founders, and mother and son duo, Moira and Oliver, appreciate the farm-to-fork journey more than most. Inspired by the family tradition of making homemade oat milk and frustrated with the lack of quality, flavoured, plant-based drinks in the UK, devOATed was born in the farmhouse kitchen in 2023.

From a young age, Oliver enjoyed the homemade oat milk Moira would make for the family. By the time he reached adulthood, Oliver’s go-to breakfast had become an oat-based fruit smoothie. However, he was endlessly frustrated by the lack of oat-based smoothies and British plant-based shakes available in the UK. Having tasted them all he was left unsatisfied, so set out to create the best plant-based shake available, and drawing from his British farming heritage, focused on exclusively using British oats.